Why Contact Centers Are Ditching Queue-Based Routing for AI Intent Routing
Why 2025 Contact Centers Are Ditching Queue-Based Routing for AI Intent Routing Queue-based routing forces callers down rigid IVR paths, assumes they’ve memorized organizational charts, and generally treats human beings like poorly sorted mail. Most routing systems behave like they were designed by someone who has never actually called a business before—and frankly, they probably […]
Why Your VoIP Provider Keeps Having Outages (and What No One’s Telling You About the Backbone)
Why Your VoIP Provider Keeps Having Outages (and What No One’s Telling You About the Backbone) VoIP system outages lasting multiple days isn’t “bad luck.” It’s bad architecture—the kind where someone decided cost-cutting was more important than keeping businesses connected. A VOIP outage can include dropped calls, voicemail black holes, and those moments when the […]
How to Start Offering VoIP as an MSP (Without Regretting It)
How to Start Offering VoIP as an MSP (And How to Pick a Provider Without Regretting It Later) MSPs across the country share a universal experience: the moment a client casually asks, “Do you guys also do phones?” Most respond with something like “We can look into that!” while internally panicking about the number of […]
Why So Many UCaaS Deployments Fail (and How to Prevent 90% of the Disasters)
Why So Many UCaaS Deployments Fail (and How to Prevent 90% of the Disasters) Picture this: A mid-sized company just signed a contract for a shiny new cloud phone system. The sales demo looked flawless. The pricing seemed reasonable. The implementation timeline? “Six weeks, tops.” Fast forward to go-live day, and half the office phones […]
What Is a Softphone (And How It Can Improve Your Business)
What Is a Softphone (And How It Can Improve Your Business) Picture this: It’s 8:57 AM on a Monday. The team’s first client call starts in exactly three minutes. Sarah from accounting is frantically pressing buttons on her desk phone, watching it blink ominously while displaying “Connecting to Network” for the fourth consecutive minute. Down […]
What Is Callback Technology in CCaaS? (And Why AI Might Be Plotting Its Demise)
What Is Callback Technology in CCaaS? (And Why AI Might Be Plotting Its Demise) Picture this: You’re 23 minutes deep into hold music that sounds like it was recorded in a bathtub in 1998. Your coffee’s gone cold, you’ve memorized every synthetic violin note, and that robotic voice just reminded you—for the seventh time—that you’re […]
Why MSPs Are Secretly the New Contact Center Integrators
Why MSPs Are Secretly the New Contact Center Integrators An MSP sits at their desk, responding to tickets, when their biggest client sends an email: “Hey, could you help us with our customer service phones? We’re thinking about adding chat. Maybe some call analytics. Also, our CFO wants better reporting.” Blinking at the screen, the […]
The Great UCaaS Reset: How MSPs Can Finally Win Back Their Margins
The Great UCaaS Reset: How MSPs Can Finally Win Back Their Margins UCaaS was supposed to be the golden ticket for MSPs. Recurring revenue streams, cloud-based simplicity, and freedom from late-night server emergencies painted a picture of predictable profits and sustainable growth. MSPs everywhere anticipated riding the wave of unified communications straight to financial stability—phones […]
Building a Profitable UCaaS Offering: Pricing & Packaging Strategies for MSPs
Building a Profitable UCaaS Offering: Pricing & Packaging Strategies for MSPs UCaaS looks deceptively simple on paper. MSPs already manage cloud infrastructure, endpoints, and connectivity—so adding unified communications should be straightforward, right? Wrong. Most MSPs discover too late that UCaaS is less “easy recurring revenue” and more “margin minefield wrapped in compliance headaches.” Between regulatory […]
The Evolution from On-Prem PBX to Cloud: Where UCaaS and CCaaS Fit In
The Evolution from On-Prem PBX to Cloud: Where UCaaS and CCaaS Fit In Remember those massive PBX systems lurking in the server rooms of businesses everywhere? Those blinking lights, tangled cords, and physical desk phones that represented the pinnacle of telecommunication technology? Well, those dinosaurs are going extinct—and not a moment too soon. Business communication […]
